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OLIVIA TEDESCO

Resume

I have over ten years of experience managing successful marketing initiatives in various industries, including technology and e-commerce. My career has provided me the opportunity to lead diverse teams and projects, notably as a Marketing Manager at Extensiv, where I coordinated high-impact events and executed comprehensive marketing campaigns. My role involved everything from event planning to digital marketing strategies, resulting in significant boosts in customer engagement and revenue.

I specialize in both inbound and outbound marketing strategies, leveraging my skills in:

  • Event Planning/Management: I’ve successfully executed major user conferences and trade shows that have garnered impressive satisfaction ratings and expanded business opportunities.

  • Digital Marketing: With certifications in Google Analytics and Hootsuite, I manage and analyze social media campaigns, e-commerce platforms, and SEO/SEM strategies to drive online visibility and engagement.

  • Content Creation: From graphic design and photography to video editing and copywriting, I create compelling content that resonates with audiences across various channels.​

EDUCATION

Texas A&M University | Mays School of Business | B.S. in Marketing 

  • Certificate in Sales (secondary focus: 12 additional hrs. + 300 hr. Internship in Texas) 

  • Marketing Study Abroad  - marketing studies in 8 European countries

  • Mays School of Business Annual Sales Competition – Winner of Prestigious “Top 20” with Scholarship Award

  • Marketing Internship in Brisbane, Australia

Marketing Consultant | 2015-Present

Dentistry, Hospitality, Ecommerce, Bakeries, Non-Profits, Construction, Travel, Health & Wellness, and Education

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  • Founder of Nomad Branding

  • Designing creative deliverables and lead implementation of digital ads, social media, website, and print items including album and book covers

  • Working with B2B and B2C clients around the world to develop marketing strategies designed to increase brand awareness, generate leads, and drive sales. 

  • Directing and managing annual events with 10+ industry speakers and 1K+ attendees

Mary Olivia Photography | 2010-Present

Freelance Portrait and Event Photographer

Extensiv | Marketing Manager |  2021-2024 | Remote

  • Event planner and project manager for the annual ‘Edge’ customer User Conference with 200+ attendees. Scouted locations, negotiated hotel and keynote speaker contracts, executed the F&B, coordinated the external and internal schedules, designed and purchased custom swag, designed the website and ticket portal, maintained the event app with 4000+ customer messages, and executed all marketing campaigns including, but not limited to: phone calls, cross-department training on event marketing, emails, banner ads, webinar announcements, website pop-ups, and newsletters. This event resulted in a 4.6+ average satisfaction rating, 45+ expansion opportunities, 15+ customer video testimonials, and a 300% increase in product reviews online

  • Planned cross-country customer road shows. Negotiated venue, catering, and AV contracts. Planned the schedules, created the websites, and executed all advertising promoting the events. Managed cross-department communication of the events. These road shows resulted in a 4.7+ satisfaction rating, 50+ registrations per show, 30+ opportunities, $10k+ in monthly recurring revenue, and 5 customer video testimonials

  • Planned and managed trade shows increasing brand awareness, driving prospects to become leads and MQLs, maintaining current customer relationships while driving upsells, and fostering partner relationships for new opportunities

  • Supervised and mentored marketing interns, providing guidance on campaign strategies, performance analytics, and professional development

  • Led bi-weekly sales trainings covering content, campaigns, events, and pipeline best practices in Hubspot and Salesforce 

  • Assisted in company rebranding from 3PL Central to Extensiv and built strategies for transitioning the brand on social media, events, and advertising 

  • Planned and hosted company internal and external webinars. Led all webinar marketing 

  • Managed third-party advertising. Fostered relationships with advertisers. Presented annual strategies. Negotiated contracts and designed collateral for emails, PPC, newsletters, and digital/print 

  • Worked with vendors on creating and designing custom swag, negotiated contracts, and placed swag orders for 20k items annually   

  • Was a member of  ‘AFS’, an organization in the company dedicated to company culture creating fun events and opportunities for the company 

  • Photographed and took videos of events and warehouse visits using the footage in marketing materials, emails, websites, YouTube videos and more 

  • Managed campaign execution and performance of campaigns using Hubspot 

  • Managed 12+ social media accounts including monthly strategies, caption writing, designs, scheduling, and monitoring of posts. Analyzed data for Monthly Business Reviews creating new improvement strategies. Increased followers, impressions, and interactions across all platforms. Increased organic following by 314%, 300% interactions increase, and 98% impressions increase in 1 year

  • Contributed to the company blog on a regular basis. See my written blogs here

Cadence Sound | Marketing Manager | 2019-2021 | Remote

  • Managed all aspects of social media (designing, posting, communicating, updating) with an organic gain of over 3,000 followers in six months

  • Worked with social media influencers on paid partnerships (wrote contracts, chose product, video content, and final approval on videos produced by Influencers)

  • Filmed (Premiere Pro), photography (Photoshop and Lightroom), and edited all promotional materials for Cadence

  • Managed e-commerce platforms. Online sales increased from 1-5 total sales/month to 200+ sales/month in 3 months. Executed all aspects of online sales (ads, website sale settings, social media, website banners)

  • Managed redesign of multiple websites with a vendor which was executed in two months with an increase of monthly website visits from 2K to 35K visitors

  • Ran website and Google analytics monthly on website and social media to track progress and analyze data

  • Graphic designed (Canva and Photoshop) and created ads to be executed on social media and Google Ads (Adwords)

  • Executed and managed advertisements on all platforms (online and print)

  • Continuously improved SEO/SEM optimization 

  • Designed and executed monthly newsletters to 200+ dealers via Hubspot

  • Managed Public Relations and wrote 100+ Press Releases for website, social media, and online magazine distribution, and conducted/responded to industry interviews 

  • Managed the CRM (Hubspot) for Sales and Marketing Departments

  • Planned and coordinated all events for Cadence (tradeshows, car shows, etc.) and traveled to each event across the country

  • See article written about my position at Cadence here

eTailPet | Marketing & Customer Success Specialist | 2019 | Remote

  • Leading training for 100+ retailers on B2C eCommerce marketing strategies and implementation, website design and maintenance, social media, and email marketing resulting in an average of 90% sales increase

  • Designing retail creative media for 30+ social media posts daily, website banners, flyers, industry case studies, and digital/print ads using Canva, Photoshop, and InDesign

  • Conducting competitive analysis on Amazon Marketplace, Shopify, and Endless Aisles

  • Media contact responsible for media writing and conducting/responding to industry interviews on behalf of CEO

  • Designing and executing monthly newsletters to 200+ retailers via SendGrid

  • Reporting and tracking corporate and client KPIs through Google Analytics and present to leadership team

  • Coordinating, managing, designing apparel. and traveling to tradeshows and events

  • Demonstrating eCommerce platform to prospects and closing 90% of leads from CRM

JVC KENWOOD | Marketing Coordinator | 2018 | Dallas, TX / Long Beach, CA

  • Event and Booth lead responsible for $1M+ tradeshow budget and coordinating 40+ tradeshows with up to 55K attendees, customer and channel partner events, industry events and sponsorships including event management, logistics, merchandising material fulfillment, and ordering 

  • Lead and taught Dealer and Rep training sessions with 200+ attendees

  • Coordinated all design of promotional and apparel materials for Dealers and giveaways

  • Received print, production, and design estimates for advertising budget exceeding $1M. Coordinating efforts in conjunction with Marketing Director 

  • Primary administrator of B2B Web Content Management system with 2,000+ users. 

  • Directed successful CMS migration and implementation using the DNN Platform and working closely with Web Developers to develop custom website tools and themes 

  • Analyzed social media, sales, and website data and marketing environment using internal and external data, creating monthly market report for distribution 

  • Planned and executed photoshoots utilized for advertising, magazines, and brochures 

  • Created and edited videos using iMovie, Movie Maker and Final Cut Pro

  • Analyzed Statistics and created Digital Reports of all website and social media traffic

  • Managed marketing campaigns for product launches

WinchHire Australia and Australian Internships | Marketing Officer | 2017 | Brisbane, Australia

  • Designed and implemented campaigns for Instagram, Facebook, LinkedIn, and Google Ads 

  • Monitored statistics and creating Digital Reports of all website and social media traffic

  • Organically grew Facebook following from 5K to 40K and Instagram following from 100 to 1K in 6 months 

  • Filmed, photographed, and edited promotional materials 

  • Designed and maintained websites using WordPress and SquareSpace 

  • Designed, wrote, and executed email campaigns to 2K recipients monthly

  • Designed promotional flyers using Adobe InDesign

  • Edited and re-designed product catalogs

  • Called cold and warm leads turning them into customers

  • Attended events to promote products

Right Now Media | Marketing Consultant | 2016 | Dallas, TX

  • Coordinated meetings between potential clients and sales director by making 100+ phone calls daily

  • Consistently communicated the mission of RNM to clients to ensure brand identity

  • Conveyed an upbeat and passionate attitude on every single call to fully promote the online resource

Multiview | Sales Specialist | 2016 | Dallas, TX

  • Inside sales including cold and warm calling: 60+ sales calls a day and closing new business deals for B2B banner ads

  • Closed sales averaged $2,800 per sale - Ranked 2nd out of 30 in sales on my team

  • Two weeks of product and sales training where I learned sales processes and understanding the B2B/PPC digital advertising industry, and the CRM system

Pebble Creek Country Club | Sales and Event Planning | 2014-2015 | College Station, TX

  • Cold called local businesses/ walk-ins and then booked and planned events (weddings, banquets, catering, balls, etc.)

  • Managed Social Media and generating traffic to the website/ media outlets

  • Assisted lead planner with follow-up & reminders, secure deposits, manage timelines, vendor check-ins, & setup on event days

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CERTIFICATIONS

SKILLS

  • Event Planning/Management

  • Canva Design 

  • Social Media

  • Photography/Videography

  • Adobe InDesign, Photoshop, Lightroom, Illustrator, Premiere Pro

  • Google Analytics and Adwords

  • Facebook /  Meta Ads Manager 

  • Wordpress, DNN, SquareSpace, Wix

  • iMovie, MovieMaker

  • Close.io and Hubspot CRM

  • Stripe

  • Quickbooks

  • Hootsuite and Buffer

INTERESTS

  • Traveling (50/50 states / 27 countries - so far!)

  • Photography

  • Music

  • Backpacking around the world

  • Hiking 

  • Adrenaline activities

  • Hammocking
     

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